You may see different kinds of ads on Twitter, such as Promoted Tweets, Promoted Accounts, and Promoted Trends. We may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a "promoted" icon. You can interact with promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.
Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you. When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to tailor Twitter Ads for you.
Twitter may also tailor ads based on information that our ad partners provide us, like browser-related information (a browser cookie ID), a mobile device identifier, or a hashed email address. This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like.
Reach potential customers Get your messages in front of people not yet following you by promoting your Tweets
Gain more followers Quickly grow your community of high value followers and drive word of mouth by promoting your account
Measure results in real time Track the growth of your follower base and see how people engage with every single Tweet
Choose your target audience Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. In addition, maximize the relevancy of your message by targeting by keywords in people's Tweets.
Amplify your message and get discovered Get your Tweets and your account in front of more people who are interested in you.
Set a budget and pay for what works Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You're in complete control. There's no minimum spend, and you can start and stop at any time.