The most common advertisements are "spot commercials", which normally last for no more than one minute, and longer programs, commonly running up to one hour, known as "informercials".
Radio is the reach and frequency medium you can afford. Radio's variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer's interests.
The prime purpose of radio is to convey information from one place to another through the intervening media (i.e., air, space, nonconducting materials) without wires. Besides being used for transmitting sound and television signals, radio is used for the transmission of data in coded form.
Radio advertising comes in three main categories: live reads, spoken by an on-air personality; sponsorships, which show a business sponsoring a radio segment such as traffic or weather; and produced spots, which can incorporate dialogue, background music, sound effects, or even a short, catchy tune known as a jingle.
Radio broadcasts have been called the theater of the mind, and advertising fuels the media. The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost.
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages.
Radio is an intimate form of advertising. Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities.
No matter whether you advertise with an all-sport or a classic rock format, stations know the audience demographics. Your advertising reaches the gender, age and economic status you target.
Because advertising on local radio broadcasts is not very expensive, it is more cost-effective than television commercials, print advertising and direct mail.
Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read.
Radio stations offer a variety of promotional activities that support your advertising. The station becomes a partner in your success, allowing you to give away promotional items with your name and logo, be live on-air and even hold broadcasts from your place of business.