When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside the "big guys," especially if you don't sell your product outside a one-hundred-mile radius--or even outside of your own state. But that's just not the case.
In fact, it's quite possible the next time you open one of those national magazines to see an ad for a business that's right in your own town that just has that one location. That's because, like a lot of other forms of advertising, many national magazines have local sections aimed at smaller businesses. Of course, these local sections are a bit larger than what you may be used to, covering such areas as the "Northeast" or the "Southwest" parts of the United States. So while you'll be reaching people way outside your neighborhood, you'll also attract local business (and may just wow the locals who see your ad on those pages).
Who should advertise in the local sections of the national magazines? Although it doesn't seem so at first blush, these ads are really good for small, "niche-y" stores that carry very specialized products, like hobby items. People will travel great distances to find a new supplier or expert or specialist for their hobby, and they'll spread the word of your existence to others with similar interests. These ads are also wonderful if you have locations in more than one area of any state or in more than one state. You can probably cover most or even all of them with just one ad if they all fall into one of those wide geographical areas that are sold as "local." Check the first few pages of any magazine to find contact information for the advertising department, where you can ask for a media kit and get information on rates and deadlines. And be sure to ask for a map that shows you what each local territory includes.
Magazine advertisements refers to print ads that often run in local or national magazines. Think of all the pretty faces and new products you see in Vogue, Glamour, and Men's Health.
While many argue that conventional methods of marketing are slowly becoming obsolete, print ads remain a mainstay in the advertising budgets of many companies. According to one survey, readers only glance through a website for about 15 seconds to two minutes. If your ad is placed at the end of a webpage, or in the corner, there is a good chance that readers will ignore it, which means very little return on digital ad investment. On the other hand, magazines are a great way to market services and products because not only do they have an effective ROI, they also have the following benefits: