Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages.
The search engine submission process is done through two methods primarily. The first method is submitting one page at a time by using various webmaster tools such as Google Webmaster Central or Bing Webmaster Tools and by generating an up to date sitemap file along with a robots text file.
The second one requires submission of the entire site by submitting the home page and home page only to as many search engines as possible which is a mass submission process. This type of search engine submission requires that the webmaster submits the website's home page and then the rest will occur automatically after your site has been listed in multiple search engine databases and indexed by these search engines.
There is need for search engine placement with high rankings since there are several other websites with the same operations competing for the same business. This requires that, besides using search engine submission, webmasters must utilize search engine optimization as a means to increase their ranking and out perform the competition. This process enables them to improve the placement of their sites with higher rankings by utilizing various methods of search engine optimization, tactics and strategies.
Search engine submission also has the benefit of promoting your website on the internet within a short period of time. This will attract more traffic to your website by improving your online visibility. Furthermore, this allows the search engines to become aware of your online presence for user activity and potential sales. If you start to experience higher volumes of search engine traffic after the search engine submission process has begun then it shows that the search engines have indexed your site and visitors are now able to access it which can lead to gains on your investment.