Did you know that over ⅓ of Instagram users have used the app to purchase a product online? With the sales power that Instagram holds, you don't want to miss out on this platform. At the end of the day, sales are what most business owners are striving for, and it's no different when it comes to the benefits of Instagram. Sales guide the bottom line, and trying to learn how to increase sales is probably the main reason you’re reading this blog! And we don't blame you.
Advanced Targeting Options:
Instagram's ad platform has access to the most advanced social media advertising targeting options available. We've established how many Instagram users there are and how likely they are to purchase, so let's talk about how to leverage this data to your advantage.
Sales and leads are trackable through Instagram ads so you can see clear ROI. This benefit of Instagram may seem obvious, but you’d be surprised at how many companies invest into platforms without gauging the effectiveness of it! Since Instagram uses the same Ads Manager platform as Facebook, it has all of the same tracking capabilities that Facebook has.
Extra Features For Business Profiles:
Like Facebook, Instagram differentiates account by personal accounts and business accounts.
Ability To Reach Untapped Customers:
We mentioned earlier that there are over 1 billion Instagram users who are active on the platform at least once a day, and at least 333,333,333 of them are actively purchasing specifically via Instagram ads and profiles.
Quality Brand Building:
One of the beauties of Instagram is that it has all of the paid advertising capabilities of Facebook, but it has something in addition to this that Facebook does not have: organic functionality.
Better Brand-Follower Relationships:
Another one of the benefits of Instagram being an organic platform is that you can see a lot of engagement on your posts without having to pay for it. This means that you can strengthen your relationship with your followers and potential customers, all at no extra cost to you.
Understanding Your Customer Base:
How much do you really know about your customer base? Sure, they might be between the ages of 25-54, but what is their sense of humor like? What are their pet peeves?
Whether you're a startup who has everything to learn about exactly who your target market is or whether you’re a seasoned company that’s just new to Instagram, there’s always going to be room to learn more about your target market.
One of the main benefits of Instagram that separates it from all other social media platforms is that it's photo-centric. Unlike other social media sites, Instagram is comprised solely of photos and videos that can be accompanied with text, but text is not mandatory.
Easy Coordination With Your Other Marketing Efforts:
One of the biggest benefits of Instagram is that you can take all of the information and data you gather from it and use it across all of your other marketing efforts. All of the website traffic you send from Instagram can be retargeted on other platforms as well such as Facebook, Google etc.